Launching a Car-Selling Marketplace
Integrating Wizzle, a new business acquisition, into Carwow’s core B2C & B2B product offering
Key Outcomes
700%
increase in monthly revenue
£2.7B
worth of cars sold
83%
increase in B2B user signup
In my role as Senior Design Manager, I…
Defined and communicated design vision & strategy across B2C & B2B products
Partnered with senior leadership to align goals, priorities, and delivery timelines
Scaled the design team, hiring & onboarding 2 Product Designers to support growth
Directed delivery planning, translating strategy into clear milestones and outcomes
Acted as a player-coach, mentoring designers while leading key initiatives
Set design direction & quality standards for consistent user experiences
Championed design at executive level, shaping roadmap and product strategy
Established scalable design ops to improve speed, quality, and collaboration
Context
Carwow is Europe’s largest marketplace for buying cars, with over 1.2 million cars purchased, 12+ million registered users, and 170+ million annual visitors across web and mobile.
To expand its offering, Carwow acquired Wizzle, a UK-based marketplace connecting car sellers with thousands of dealers who compete to buy their vehicles. Following the acquisition, Carwow began integrating and scaling Wizzle into its core B2C and B2B platforms, creating a seamless, end-to-end experience for both car buyers and sellers.
How I scaled a new business acquisition into a £2.7B marketplace, driving 700% revenue growth and improving user experience for 200,000+ sellers.
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